SENSED helps food & beverage teams uncover the emotional and behavioral shifts driving consumer choices.
—
So you can build more relevant products, experiences & strategies.
Your partner in human-centric food innovation — fast, relevant, and ahead of the curve.
In a fast-moving world, it's easy to focus on “what’s trending.”
But what drives lasting relevance is understanding what people are feeling, needing, and navigating — and how those undercurrents shape food and drink choices.
SENSED brings a structured, insight-driven approach to help you:
Understand why something underperformed
Identify emerging needs before they become obvious
Rethink how you connect with evolving audiences
Design ideas that feel timely, responsible, and emotionally resonating
Real innovation isn’t about following trends.
It’s about seeing differently.
It’s about connecting the unexpected.
It’s about moving first — with relevance, creativity, and speed.
How we do it
-
See What’s Emerging
We gather signals from culture, behavior, platforms, packaging, and everyday life — online and on the ground.
-
Find the Emotional Drivers
We make sense of the noise by decoding the tensions, values, and needs shaping people’s food and drink decisions.
-
Turn Insight into Action
We translate everything into clear next steps — for product, format, menu, packaging, messaging, or in-store experience.
Find out more